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The brand is nurturing the next generation of female leaders.
July 23, 2021
By: Marie Redding
Senior Editor
Cantu Beauty is partnering with the nonprofit Gyrl Wonder to nurture the next generation of female leaders. The partnership will provide bespoke events, resources and programs designed for ambitious young women of color to help build resilience, self-confidence and mental wellness as they embark on the next phase of their personal and professional journeys. “Women of color deserve to be championed,” says Dametria Mustin, Vice President of Global Marketing at Cantu Beauty. “Cantu Beauty is excited to work with Gyrl Wonder to empower young women’s self-esteem, confidence and equip them with skills to not only navigate the competitive workforce, but also set the tone early that emotional wellness and work-life balance is also a key ingredient to success.” In August, Cantu will host a series of virtual workshops for National Wellness Month to promote positive energy for the mind, body and soul. Cantu and Gyrl Wonder will also convene more than 100 girls for an Emotional Wellness Summit in October. “Gyrl Wonder thrives because we lean on our community of generous leaders like the women at Cantu Beauty who want to make a difference in our girls’ lives,” says Tola Lawal, Gyrl Wonder’s founder. “We are ecstatic to bring on a partner like Cantu this year that can help bridge the gap between the hard skills our girls learn ahead of entering the workforce, but also reinforce those intangibles they need to practice, like self-care, in order to flourish in their careers.” The Gyrl Wonder partnership is one of Cantu Beauty’s recent commitments to elevate Black and Latina women in their community.
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